Tagbox

Summary

Tagbox is an AI system for organizing and tagging creative footage and raw assets, built for ad agencies and freelancers in advertising, marketing, and design who lose hours to duplicate and misplaced files. When I joined, the brand existed only as a brand book and a single designed homepage. I turned it into a working system across every surface the company actually used: the full marketing website, social, newsletter, and sales presentations.

The Problem

Tagbox had an identity, but only on paper. There was a brand book and one designed homepage, and nothing that told the brand how to behave anywhere else. The company still needed a full marketing website, a social presence, newsletters, and sales presentations, and none of those had a defined visual language.

Without a system, a young brand fragments fast. Every new page and every new post drifts a little further from the last, and a product that promises order starts looking disorganized itself.

My Role and Approach

I came in to extend the brand into everything beyond the homepage. My scope: design all the internal pages of the website and build them in Webflow, develop the brand language for social and newsletters, design sales presentations, and create reusable UI elements the team could use on their own.

Rather than treating each surface as a one-off, I worked from the existing brand book outward, deriving consistent rules for layout, components, and tone so the inner pages, the social feed, and the newsletter all read as one brand. The UI elements I built became a small kit the client reused across the website and newsletter, so consistency didn't depend on me being in the room.

The Solution

• The full marketing website: every internal page designed and built in Webflow, consistent with the homepage that already existed.
• A social visual language: templates and rules that carry the brand into a feed.
• Newsletter design on the same system.
• Sales and marketing presentations in the brand language.
• A reusable UI kit the team used across the website and newsletter.

Result

What had been a brand on paper became a brand in use, consistently, across every surface the company put in front of customers. The website shipped in Webflow, and the UI kit let the team keep producing on-brand material without rebuilding it each time.