Shalosh Studio

Summary

Shalosh Studio is a concept for a 360 design studio founded by three women: a graphic designer, an interior architect, and a 3D visualizer. The idea was a single hub that answers every design need a new business has, from the space itself down to the napkin, all coherent, all one language. I designed the studio's identity. Years later I would recognize what we were really describing: service design.

The Problem

The whole promise of Shalosh was coherence across dimensions: two-dimensional graphic design and three-dimensional space, held together as one system. A studio that designs everything from a logo to a room can't have an identity that speaks only one of those languages.

So the brand had to say all of it in a glance: modularity, structure, and the meeting of flat and dimensional, in a single mark.

My Role and Approach

I was the graphic designer of the three, and I designed the studio's identity. I built it around the two ideas at the studio's core: structure and modularity, and the meeting of 2D and 3D. "Shalosh" (three) named the three of us and the three disciplines; the design had to carry the same logic visually, not just in the name.

The Solution

The wordmark is clean, structured, all-caps typography: flat and precise. Then one letter breaks the plane. The O becomes an isometric wireframe cube.

In one move the mark holds both of the studio's dimensions, flat graphic design and dimensional, architectural space. And the cube itself reads as a module, a building block: the structure and modularity the studio is built on. The rest of the identity follows the same geometric, technical logic.

Result

The studio wasn't founded; we designed it toward something the three of us plan to build together. The identity stands as a complete concept, and it named a way of working I only understood later: service design, one coherent system across every touchpoint, from the space to the napkin. It's likely the direction we'll take when we start the studio for real.