MS- sticky notes
A project I managed while working as a art director @ Debby & Ron awareness campaign for MS. The drug company MERCK developed a treatment that quite the disease symptom for a few years so the patients can be "free" from remembering doctor visits or other task. The campaign lived on 5 billboards located in central spots of big cities- Jerusalem, Tel-Aviv, Haifa. 30Sec Video YouTube bumper and Social media Minisite that encourage patients to share their pain points with other patients
An awareness campaign for Merck's MS treatment, built on one idea: the post-it note, the thing we reach for when memory needs a hand (the treatment eases MS symptoms, memory lapses among them). It ran across five billboards in Jerusalem, Tel Aviv, and Haifa, a YouTube bumper, display banners, and a minisite that invited patients to share what they struggle with. I helped crack the concept and owned the execution: the art direction and the UX of the minisite.